Mr. Gundona Ireneus is an astute consumer research professional with over sixteen years’ experience at senior research management levels in diverse companies and projects. He has built his research credentials over the period by managing in part and partnering with multi-national and national strategic consumer research projects at both the operational and board level.
Corporate Leadership Credentials and Work Experience
Mr. Gundona is currently the managing partner of Consumer Insight Consult, Ghana, a company he co-founded in 2010. He currently provides direction for the overall strategic direction for the company. He is also a partner at Hallmark Solutions and Akayet Mining & Supply Services where he provides direction for the development and execution of the company’s marketing and client service strategy.
Prior to founding Consumer Insight Consult, Mr, Gundona began his research carrier when he joined Research and Marketing Services (a West African Regional Company) in 2000 as a Senior Research Executive. He left after four years for further studies in the United Kingdom. He re- joined the company as Research Manager in 2007 and rose to the position of Country Head in the company’s Regional Office in Abidjan, Cote D’Ivoire. As Country Head, He managed the overall strategic business and research plan for the local market and also pioneered business growth by developing marketing and implementation of customized research solutions for the business community amongst others.
Some projects handled
Mr. Gundona has been instrumental is executing the following projects;
- Multi country Quarterly/Annual Brand Tracking Study (Beverage Brand Barometer) for Coca-Cola French West Africa and EQC
- Multi Country General Consumer Survey for British America Tobacco (sample size of above 10,000)
- Multi Country Quarterly Brand Health/Customer satisfaction Tracker for MTN
- Survey in Ghana and Benin for MTN
- Research & Marketing Services Media Survey (quarterly survey)
- New product development studies for Diageo and Brand Tracking studies
- Brand Health Tracker Study for Cadbury Ghana Ltd
- Pricing Studies for Zain, PZ, MTN , BAT, Guinness and Cadbury
- Retail auditing for British American Tobacco (BAT) in Benin, Togo and Niger
Mr. Gundona, holds a Master of Science (MSc) Degree in Marketing and Business Management from the University of Bedfordshire, United Kingdom. He also holds a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom, a Bachelor of Arts (B.Arts.) Political Science from the University of Ghana.
He is an affiliate member of the Market Research Society UK and an associate member of the Chartered Institute of Marketing Ghana.